The Watchers
Today I give you a second guest post from Dr. Rajiv Vaidyanathan, Professor of Marketing at the University of Minnesota, Duluth, and Executive Director of the Association For Consumer Research. He's also an enthusiastic, almost obsessive, music fan (like me) who worships at the microphone of Elvis Presley, Cliff Richard, and Neil Finn, among others. In fact, we first met over a spirited discussion of The Beatles outside a college classroom. I would point you to his blog, but he is still refusing to update the seventeen blogs he started last year, so today he's taking over mine...The Watchers
by Dr. Rajiv Vaidyanathan
Every move you make
Every step you take
Every bond you break
They’ll be watching you
- Minor adaptation of lyrics from The Police
I have always been convinced that one of the biggest influences on children as they grow up is the behavior of their parents. That is, you can read all the parenting books you want and try to influence them by telling them all the right things. But, ultimately, it is difficult for most people to be consistently different in their actions from who they are. Kids spend so much of their time with their parents that, ultimately, they end up forming judgments about the world based on observing their behavior. Even when you don’t know what judgments they’re making based on the behavior.
I’ve always considered myself very responsible and ethically sound in my behavior. I distinctly remember an incident when I was all the way back to my car from visiting a store before I realized that a cashier had returned too much change. I immediately went back to the store and gave the money back. My son happened to be with me and I didn’t realize that this was even being processed by him until we got back in the car and he asked me why I had returned the money. It was only when I was explaining that if I was the cashier, I would want a customer to return the money that I realized that he had noticed my automatic behavior of returning the money even though I had done nothing to draw attention to it.
Every move you make...
A few days ago, I was visiting my brother’s house and I asked him for some rare CDs he had so that I could rip them to my laptop. His 13-year-old son looked at him and said, "But you told me never to rip CDs I don’t own!" His dad said, "Yes, because once you decide you like some music and want to listen to it again, you should buy the CD. Otherwise I think it is unfair to the musician." I meekly said, "Well, this one is a rare CD and I just want to listen to the other one on the flight." I turned a shade of scarlet when my son turned to his cousin as they were walking away and said, "But my dad even borrowed a bunch of CDs from the library and ripped them to his computer."
Every step you take...
I hope the RIAA Gods will forgive me for admitting in this public forum that this fact was absolutely true. The details that (a) I did this only once a year or two ago, (b) I really wanted to listen to the CDs to see if I even liked these songs, and (c) I am constantly buying CDs from artists I like and strongly believe in supporting independent musicians, were details my son had not picked up on. He had seen me borrow a stack of CDs from the library and rip them to my computer. And the honest truth? They’re still there on some hard drive. I probably never really got around to listening to them and have never bothered to delete them off my drive. And I did rip CDs that I sorta liked but knew I didn’t love enough to actually buy.
Every bond you break...
That simple throwaway comment from my son to his cousin as he walked away shook me more than I expected. It reinforced my belief that it is very difficult to be someone you are not just for the kids. They’re always there, always watching you behave in your environment, and always shaping their worldview based on seeing what you do. It doesn’t matter that you buy twenty CDs from musicians to show them your support if you are caught copying a single track that you never bought. It brought on a reassessment not only of my own beliefs and actions, but also the critical importance of setting an example for your kids who are probably going to grow up to be more like you than you think (or want to believe).
I better get going. I’ve got to sit down with my son and delete several gigabytes of MP3 tracks from my hard drive.

I have one brand-new DVD of the summer blockbuster, 



Today's guest post is from Dan, at 
Today's guest post is from Carla, at 

Just in time for the new school year, it's another huge book giveaway from the good folks at 

