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Sunday, March 20, 2005

 

Cuckoo For Cocoa Puffs

So much for reduced-sugar cereals...

Nutrition scientists have discovered that these new cereals are almost identical to full-sugar cereals in the amount of calories, carbohydrates, fat, and fiber.

"You’re supposed to think it’s healthy," said Marion Nestle, a nutrition professor at New York University. "This is about marketing. It is about nothing else. It is not about kids’ health."

I'm not surprised by this. Companies like Kellogg's, General Mills, and Post are more interested in the health of their stock price than the health of the American public. Rather than actually change their products for the better, they change the appearance of the product to satisfy the short-term interests of the average consumer.

Seriously, now, give us what we really want in our kids' cereals... Better toys! (And more honest packaging)


2 Comments:

Anonymous brettdl said...

The food companies keep this up, and they're going to get sued out of existence. Except in states passing laws to exempt food companies from liability.

6:39 PM  
Blogger Janine Cate said...

The thing that makes me crazy is when I find an organic cereal that is low in fiber and high in sugar. You would think the companies would figure out that if you are buying organic, you are not going to want a lot of extra sugar in there.

4:14 PM  

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